The aim of the study is to present a detailed outlook of the global Augmented Reality (AR) Market. We have studied the growth factors for the AR market, its dynamics with major drivers, restraints and opportunities are also included. Rising applications in healthcare sector is majorly driving the growth of this market. In addition, surge in demand for AR in ecommerce and retail, and growing investment in R&D are also driving the growth of augmented reality market. During research on the augmented reality on a regional and country level, Asia-Pacific market is expected to observe significant growth owing to rising acceptance of newer technologies.
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Software segment is expected to lead the global augmented reality market throughout the forecast period. This is owing to the increased use of tablets, smartphones, and other devices for the widespread application of the augmented reality technology. The head-mounted displays is expected to hold a major share in the AR market. With the advancements in computing technology, AR-enabled devices are expected to witness a widespread use in commercial, enterprise and consumer applications. The use of head-mounted displays in various applications like e-commerce, etc. is expected to propel the growth of head-mounted displays segment.
Some of the key players in augmented reality market include PTC Inc., Apple Inc., Wikitude GmbH, Facebook Inc., Samsung Electronics Co. Ltd., HTC Corporation, Upskill, Microsoft Corporation, Marxent Labs, LLC, Google Inc., Blippar, DAQRI LLC., Magic Leap, and Qualcomm.
Technology Overview, 2015 – 2025 (Revenue)
· Monitor-Based Technology
· Near-to-Eye–Based Technology
Type Overview, 2015 – 2025 (Revenue)
· Marker-based Augmented Reality
o Passive Marker
o Active Marker
· Marker-less Augmented Reality
o Model Based
o Image Processing Based
· Projection-based Augmented Reality
· Superimposition-based Augmented Reality
Component Overview, 2015 – 2025 (Revenue)
o Semiconductor Component
o Displays & Projectors
o Position Tracker
o Others (input devices)
o Software Development Kits
o Cloud-based Services
Device Type Overview, 2015 – 2025 (Revenue)
· Head-Mounted Display (HMD)
· Head-Up Display (HUD)
· Handheld Device
Application Overview, 2015 – 2025 (Revenue)
o Others (entertainment applications such as museums (archaeology), theme parks)
· Aerospace and Defense
· Others (telecom and IT/data centers, agriculture, construction, others)
Geographically, Asia-Pacific is expected to lead the global market and is likely to witness the highest growth throughout the forecast period. Increase in R&D in Asia-Pacific and rising acceptance of newer technologies in the region are some of the major drivers for the AR market.
Europe augmented reality market is also expected to gain momentum over the next years, owing to growing use of technology in automobile and industrial sectors. For instance, ThyssenKrupp, a German corporation is using the technology though Microsoft HoloLens for installation of stairlifts. Automobile manufacturers such as Volkswagen and Ford are using the technology in car production and designing.
For instance, Apple is introducing ARKit: Augmented Reality for iOS. ARKit offers a cutting-edge platform for developing augmented reality (AR) applications for iPad and iPhone. The tech giant is also moving forward with an augmented reality headset that could make its way to store shelves in 2020.
Table of Content (TOC):
Chapter 1 Introduction and Overview
Chapter 2 Industry Cost Structure and Economic Impact
Chapter 3 Rising Trends and New Technologies with key players
Chapter 4 Global Augment Reality (AR) Market Analysis, Trends, Growth
Chapter 5 Augment Reality (AR) Market Application and Business with Potential Analysis
Chapter 6 Global Augment Reality (AR) Market Segment, Type, Manufacturers
Chapter 7 Global Mobile Phones Segment Market Analysis (by Application)
Chapter 8 Major Key Vendors Analysis of Augment Reality (AR) Market
Chapter 9 Development Trend of Analysis
Chapter 10 Conclusion
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